The impact of Relationship marketing on behavioral loyalty

الملخص EN

This paper aims to at investigating the impact of marketing relationship on loyalty towards the Sheikan Insurance Company - Branches in Khartoum State., the design of this research is descriptive and quantitative in nature.

The target population for the study is the customer of Company was used as the sampling frame.

A total of 450questionnaires were distributed.

441questionnaires were returned.

Statistical analysis revealed that there is significant relationship between Relationship marketing and altitudinal loyalty.