The impact of Relationship marketing on behavioral loyalty
Joint Authors
Tahir, Muslim Abd Allah Muhammad
Adam, Thurayya Umar Mahmud
Sulayman, Amal Ali
Source
Al-ghulzum Journal For Economic and Social Studies
Issue
Vol. 2022, Issue 9 (31 Jan. 2022), pp.203-212, 10 p.
Publisher
مركز بحوث و دراسات دول حوض البحر الأحمر
Publication Date
2022-01-31
Country of Publication
Sudan
No. of Pages
10
Main Subjects
Abstract EN
This paper aims to at investigating the impact of marketing relationship on loyalty towards the Sheikan Insurance Company - Branches in Khartoum State., the design of this research is descriptive and quantitative in nature.
The target population for the study is the customer of Company was used as the sampling frame.
A total of 450questionnaires were distributed.
441questionnaires were returned.
Statistical analysis revealed that there is significant relationship between Relationship marketing and altitudinal loyalty.
American Psychological Association (APA)
Tahir, Muslim Abd Allah Muhammad& Sulayman, Amal Ali& Adam, Thurayya Umar Mahmud. 2022. The impact of Relationship marketing on behavioral loyalty. Al-ghulzum Journal For Economic and Social Studies،Vol. 2022, no. 9, pp.203-212.
https://search.emarefa.net/detail/BIM-1437402
Modern Language Association (MLA)
Tahir, Muslim Abd Allah Muhammad…[et al.]. The impact of Relationship marketing on behavioral loyalty. Al-ghulzum Journal For Economic and Social Studies No. 9 (Jan. 2022), pp.203-212.
https://search.emarefa.net/detail/BIM-1437402
American Medical Association (AMA)
Tahir, Muslim Abd Allah Muhammad& Sulayman, Amal Ali& Adam, Thurayya Umar Mahmud. The impact of Relationship marketing on behavioral loyalty. Al-ghulzum Journal For Economic and Social Studies. 2022. Vol. 2022, no. 9, pp.203-212.
https://search.emarefa.net/detail/BIM-1437402
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 212
Record ID
BIM-1437402
