Effect of internal brand communication on organizational citizenship behavior of employees in hotels

الملخص EN

This study aims to investigate the effect of internal communication on organizational citizenship behavior for hotel employees.

The study is based on a quantitative approach where a questionnaire was designed to collect data.

Data were collected from 15 five-star hotels in Sharm El-Sheikh.

A total of 399 valid surveys were collected and analyzed.

Data were analyzed by using Pearson correlation coefficient and regression analysis.

The findings revealed that internal communication has a moderately positive effect on organizational citizenship behavior.