Effect of internal brand communication on organizational citizenship behavior of employees in hotels
Other Title(s)
تأثير الاتصال الداخلي للعلامة التجارية على سلوك المواطنة التنظيمية للموظفين في الفنادق
Joint Authors
Gharib, Raniya Hafiz
Umar, Abd al-Munim
Salimah, Adil
Source
Journal of the Faculty of Tourism and Hotels-University of Sadat City
Issue
Vol. 5, Issue 2، ج. 2 (31 Dec. 2021), pp.147-165, 19 p.
Publisher
University of Sadat City Faculty of Tourism and Hotels
Publication Date
2021-12-31
Country of Publication
Egypt
No. of Pages
19
Main Subjects
Topics
- Trademarks
- Quantitative research
- Regression analysis
- Data analysis
- Organizational citizenship
- Positivity effect
Abstract AR
هدفت هذه الدراسة إلى تقصي أثر الاتصال الداخلي على سلوك المواطنة التنظيمية للعاملين في الفنادق، كما تستند الدراسة إلى منهجية كمية حيث تم تصميم استبيان مطور لجمع البيانات، تم جمع البيانات من 15 فندق خمس نجوم بشرم الشيخ.
تم جمع و تحليل ما مجموعه 399 دراسة استقصائية صالحة.
تم تحليل البيانات باستخدام معامل ارتباط بيرسون و تحليل الانحدار، و كشفت النتائج أن الاتصال الداخلي له تأثير إيجابي معتدل على سلوك المواطنة التنظيمية.
Abstract EN
This study aims to investigate the effect of internal communication on organizational citizenship behavior for hotel employees.
The study is based on a quantitative approach where a questionnaire was designed to collect data.
Data were collected from 15 five-star hotels in Sharm El-Sheikh.
A total of 399 valid surveys were collected and analyzed.
Data were analyzed by using Pearson correlation coefficient and regression analysis.
The findings revealed that internal communication has a moderately positive effect on organizational citizenship behavior.
American Psychological Association (APA)
Gharib, Raniya Hafiz& Umar, Abd al-Munim& Salimah, Adil. 2021. Effect of internal brand communication on organizational citizenship behavior of employees in hotels. Journal of the Faculty of Tourism and Hotels-University of Sadat City،Vol. 5, no. 2، ج. 2, pp.147-165.
https://search.emarefa.net/detail/BIM-1438556
Modern Language Association (MLA)
Gharib, Raniya Hafiz…[et al.]. Effect of internal brand communication on organizational citizenship behavior of employees in hotels. Journal of the Faculty of Tourism and Hotels-University of Sadat City Vol. 5, no. 2, p. 2 (Dec. 2021), pp.147-165.
https://search.emarefa.net/detail/BIM-1438556
American Medical Association (AMA)
Gharib, Raniya Hafiz& Umar, Abd al-Munim& Salimah, Adil. Effect of internal brand communication on organizational citizenship behavior of employees in hotels. Journal of the Faculty of Tourism and Hotels-University of Sadat City. 2021. Vol. 5, no. 2، ج. 2, pp.147-165.
https://search.emarefa.net/detail/BIM-1438556
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1438556
