Hotel services design for halal tourism in Tunisia-Algeria-Morocco : an empirical study using the conjoint analysis technique

الملخص EN

This study aimed to design a hotel service combination that meets the aspirations of a special category of customers, distinguished by its commitment to religious teachings, within what is known as halal tourism.

To ensure that the desires and requests of this category of customers are satisfied, an appropriate statistical technique, the conjoint analysis, was used, to determine the optimal combination of hotel service based on the customers’ suggestions.

This method uses two questionnaires, an initial questionnaire aimed at identifying the most important components of hotel services for halal tourism, and a second questionnaire aimed at determining the optimal combination according to different levels.

The study sample included a group of Tunisian, Algerian and Moroccan tourists.

Results showed the presence of varying importance for the components of hotel service, some came with high importance, others were of low importance, foremost of which comes halal food and prayer facilities.