الوسطاء في النشاط الاقتصادي: قراءة في الأنثروبولوجيا الاقتصادية

الملخص EN

This paper deals with the concept of mediation, then we will discuss a reading in economic anthropology of the historical development of mediators in economic activity in order to clarify the vision for researchers and academics and enable them to understand the historical background of mediators, then we will focus the study on the role of the mediator in the distributive activity, that is, we will touch on the concept of distribution, because it is one of the most important functions to manage the marketing of modern business organizations practiced by sales representatives and they are also called mediators, which is considered a pivotal element of the strong elements in managing the distribution activity, and the researcher then dealt with the importance of distribution in stimulating the sales of the organization, and the objectives of distribution? and the reasons for using intermediaries “sales representatives” in the distribution operations and their functions.