الدور الوسيط للقيمة المدركة في تعزيز أثر جودة الخدمة على ولاء العملاء: دراسة حالة بنك القرض الشعبي الجزائري (CPA)‎

الملخص EN

The study aimed to study the mediating role of perceived value in enhancing the effect of service quality on customer loyalty.

the study found a statistically significant effect of service quality on both customer loyalty and perceived value, as well as perceived value on customer loyalty, in addition to the presence of an effect of perceived value as a variable.

a mediator in the effect of service quality on customer loyalty.

the study concluded that it is necessary to focus on perceived value by providing high-quality services.