The relationship between business strategy, market competition and the use of the balanced scorecard : an application on Jordanian commercial banks & insurance companies

الملخص EN

This study aims to measure the use of the balanced scorecard performance measurement system in Jordanian Commercial Banks and Insurance Companies.

This study also examines the relationship between businesses strategy and market competition and the use of the balanced scorecard.

In order to achieve the objectives of this study, required data were collected using a questionnaire survey which was designed and developed based on the previous literature.

The results based on a sample of 42 companies showed that 40% of the responding companies reported using the balanced scorecard.

The results using logistic regression indicate that business strategy and market competition significantly influence the use of the balanced scorecard in Jordanian Commercial Banks and Insurance Companies.

Finally, this study recommends researchers to conduct future balanced scorecard research to examine the assumptions and benefits of using the balanced scorecard.