The use of simulation for evaluating branchless banking servicing opportunities via cell phones : a case study on Palestine Islamic Bank

العناوين الأخرى

استخدام المحاكاة لتقييم فرص تقديم خدمات بنكية من خلال الهواتف الخلوية : دراسة حالة على البنك الإسلامي الفلسطيني

مقدم أطروحة جامعية

al-Astal, Ashraf Yasin

مشرف أطروحة جامعية

Ashur, Yusuf Husayn Mahmud

الجامعة

الجامعة الإسلامية

الكلية

كلية التجارة

القسم الأكاديمي

قسم إدارة الأعمال

دولة الجامعة

فلسطين (قطاع غزة)

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2008

الملخص الإنجليزي

Mobile Financial Services (MFS) are new phenomena in the world of Mobile Commerce which helps customers to interact with a bank via a mobile device and makes banking virtually anywhere on a real-time basis a reality.

This study investigates the impact of adopting MFS applications on minimizing service channels costs, improving the performance of servicing levels, and providing new sources of revenue for Palestine Islamic Bank (PIB) in Khanyounis.

In this study, two types of models to analyze and evaluate the impact of adopting banking servicing opportunities via cell phones are presented.

The first is a simulation model used for shedding some light on which input parameters (factors) are most important and how they affect the responses of interest.

The second depends on the outputs of simulation for finding the optimum combinations of input parameters by following Response Surface Methodology (RSM) as an optimization technique and assuming that certain level of customers representing the early adopters are will to used MFS.

Arena 7.

01 simulation software is used for developing and running the simulation experiment and Design Experts 7.1 statistical package is used for constructing RSM plots and optimizing the input parameters.

This work demonstrated that MFS can help financial institutions and banks in Palestine to improve customers' service, reduce total service costs for costly branch offices by migrating transactions away from the bank, in addition for providing the possibility of generating revenues.

The study emphasized that Palestinian banks must learn from successful stories around the world, taking into consideration the need to find new methods for payments and money withdrawals as to overcome the difficulties appeared in Gaza Strip area for the supply of Israeli Shekels, US Dollars and Jordanian Dinars used for dayto-day transactions which caused many difficulties for both customers and banks

التخصصات الرئيسية

العلوم المالية و المحاسبية

الموضوعات

• المصارف
• الإسلام
• البحث و التطوير
• أساليب المحاكاة
• فلسطين
• الهواتف المحمولة
• الجوانب الدينية
• الأعمال المصرفية
• الخدمات المصرفية
• صناعة الخدمات المالية
• المصارف الإسلامية
• خدمات العملاء
• البنك الإسلامي الفلسطيني

عدد الصفحات

151

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-300287