Involvement of Jordanian companies in E-marketing

العناوين الأخرى

انخراط الشركات الأردنية بالتسويق الإلكتروني

مقدم أطروحة جامعية

Jamus, Nisrin

مشرف أطروحة جامعية

al-Zubi, Fayiz Hamad

أعضاء اللجنة

al-Qatamin, Ahmad Ata Allah
al-Dumur, Hani Hamid Hammud
al-Khatib, Fahd Salim

الجامعة

جامعة مؤتة

الكلية

كلية إدارة الأعمال

دولة الجامعة

الأردن

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2004

الملخص الإنجليزي

Recently, the Internet has become a good marketing communication tool that helps companies promote their goods and / or services more.

The present study have investigated the degrees of Jo companies’ involvement and willingness to use the Internet as a marketing communication tool ; since the promotional elements appeared to be the most observable marketing activities conducted online.

It has also obstacles facing the e-marketing application.

Moreover, determined major it has examined if the degrees of involvement and willingness do vary by the demographic variables of the companies’ marketing decision makers generational characteristics and / or by the o The study was based on a quantitative research ; retired data were collected mostly via e-mail (questionnaires from the Jordanian shareholding (2002), companies registered in Amman Financial Guide analyzing data and testing the hypotheses, findings ha After denial companies have low degrees of involvement"؛indicated that Jo marketing but high degrees of willingness to apply e-marketing regarding s related to the company itself were of the promotional activities.

Facto eking as well factors influencing the degree of involvement in e-ma mojo as the degree of willingness, which was also affected by the consumer related factors.

all, the study has come up with two rich sets of After recommendations ; recommendations for companies to encourage, marketing application, and recommendations for future research.

التخصصات الرئيسية

التسويق

الموضوعات

• المنشآت التجارية
• الأردن

عدد الصفحات

89

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-303687