Involvement of Jordanian companies in E-marketing
Other Title(s)
انخراط الشركات الأردنية بالتسويق الإلكتروني
Dissertant
Thesis advisor
Comitee Members
al-Qatamin, Ahmad Ata Allah
al-Dumur, Hani Hamid Hammud
al-Khatib, Fahd Salim
University
Mutah University
Faculty
Faculty of Business
University Country
Jordan
Degree
Master
Degree Date
2004
English Abstract
Recently, the Internet has become a good marketing communication tool that helps companies promote their goods and / or services more.
The present study have investigated the degrees of Jo companies’ involvement and willingness to use the Internet as a marketing communication tool ; since the promotional elements appeared to be the most observable marketing activities conducted online.
It has also obstacles facing the e-marketing application.
Moreover, determined major it has examined if the degrees of involvement and willingness do vary by the demographic variables of the companies’ marketing decision makers generational characteristics and / or by the o The study was based on a quantitative research ; retired data were collected mostly via e-mail (questionnaires from the Jordanian shareholding (2002), companies registered in Amman Financial Guide analyzing data and testing the hypotheses, findings ha After denial companies have low degrees of involvement"؛indicated that Jo marketing but high degrees of willingness to apply e-marketing regarding s related to the company itself were of the promotional activities.
Facto eking as well factors influencing the degree of involvement in e-ma mojo as the degree of willingness, which was also affected by the consumer related factors.
all, the study has come up with two rich sets of After recommendations ; recommendations for companies to encourage, marketing application, and recommendations for future research.
Main Subjects
Topics
No. of Pages
89
Table of Contents
Table of contents.
Abstract.
Chapter one : Background of the problem
Chapter two : Literature review and previous studies.
Chapter three : Methodology.
Chapter Four : data analysis and hypotheses testing.
Chapter Five : conclusions and recommendations.
References.
American Psychological Association (APA)
Jamus, Nisrin. (2004). Involvement of Jordanian companies in E-marketing. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-303687
Modern Language Association (MLA)
Jamus, Nisrin. Involvement of Jordanian companies in E-marketing. (Master's theses Theses and Dissertations Master). Mutah University. (2004).
https://search.emarefa.net/detail/BIM-303687
American Medical Association (AMA)
Jamus, Nisrin. (2004). Involvement of Jordanian companies in E-marketing. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-303687
Language
English
Data Type
Arab Theses
Record ID
BIM-303687
