An investigation of factors affecting Syrian consumer's attitudes towards foreign products

العناوين الأخرى

دراسة اسقصائية للعوامل امؤثرة على اتجاهات المستهلكين السوريين نحو المنتجات الأجنبية

مقدم أطروحة جامعية

Hammud, Rami Adnan

مشرف أطروحة جامعية

al-Qatamin, Ahmad Ata Allah

أعضاء اللجنة

Awwad, Muhammad Sulayman Uqlah
al-Zubi, Fayiz Hamad
al-Khatib, Fahd Salim

الجامعة

جامعة مؤتة

الكلية

كلية إدارة الأعمال

القسم الأكاديمي

قسم إدارة الأعمال و التسويق

دولة الجامعة

الأردن

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2007

الملخص الإنجليزي

Nowadays, the Syrian economy is experiencing a critical situation concerning import and export movement.

It has moved from a closed economy to an open one, and many products have been entering the Syrian market from different countries.

The volume of trade exchange with foreign countries has increased, for instance, the volume of trade exchange with Turkey reached a Billion and a half Billion Dollars in the year 2006.

In addition, since Syria has signed many agreements covering many sectors with different foreign countries, the barriers and cost of trading with companies in Syria have been substantially reduced.

The purpose of this study is therefore to investigate some factors: country of origin, availability of local products, ethnocentrism, and local product image that may affect the Syrian consumers' attitudes towards foreign products.

The study was based on a deductive and quantitative research.

Required data were collected by questionnaires from Syrian consumers in three cities of Syria (Damascus, Horns, and Lattakia).

After using Multiple Regression Analysis to test the study hypotheses, findings have indicated that there was no significant statistical influence of country of origin on Syrian consumers' attitudes towards foreign products.

On the contrary, the results showed that the three independent variables availability of local products, ethnocentrism, and local product image have a significant statistical influence on Syrian consumers' attitudes towards foreign products.

In addition, ethnocentrism was of the major variables influencing Syrian consumers' attitudes.

After all, the study has come up with two rich sets of recommendations: recommendations for foreign companies to encourage Syrian market entry, and recommendation for future research.

Keywords: Country of Origin, Ethnocentrism, Local Product Image, Availability of Local Product, Consumer Attitude.

التخصصات الرئيسية

التسويق

الموضوعات

• المستهلكون
• المواقف
• سلوك المستهلك
• سوريا

عدد الصفحات

78

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-304822