An investigation of factors affecting Syrian consumer's attitudes towards foreign products
Other Title(s)
دراسة اسقصائية للعوامل امؤثرة على اتجاهات المستهلكين السوريين نحو المنتجات الأجنبية
Dissertant
Thesis advisor
Comitee Members
Awwad, Muhammad Sulayman Uqlah
al-Zubi, Fayiz Hamad
al-Khatib, Fahd Salim
University
Mutah University
Faculty
Faculty of Business
Department
Department of Business Administration and Marketing
University Country
Jordan
Degree
Master
Degree Date
2007
English Abstract
Nowadays, the Syrian economy is experiencing a critical situation concerning import and export movement.
It has moved from a closed economy to an open one, and many products have been entering the Syrian market from different countries.
The volume of trade exchange with foreign countries has increased, for instance, the volume of trade exchange with Turkey reached a Billion and a half Billion Dollars in the year 2006.
In addition, since Syria has signed many agreements covering many sectors with different foreign countries, the barriers and cost of trading with companies in Syria have been substantially reduced.
The purpose of this study is therefore to investigate some factors: country of origin, availability of local products, ethnocentrism, and local product image that may affect the Syrian consumers' attitudes towards foreign products.
The study was based on a deductive and quantitative research.
Required data were collected by questionnaires from Syrian consumers in three cities of Syria (Damascus, Horns, and Lattakia).
After using Multiple Regression Analysis to test the study hypotheses, findings have indicated that there was no significant statistical influence of country of origin on Syrian consumers' attitudes towards foreign products.
On the contrary, the results showed that the three independent variables availability of local products, ethnocentrism, and local product image have a significant statistical influence on Syrian consumers' attitudes towards foreign products.
In addition, ethnocentrism was of the major variables influencing Syrian consumers' attitudes.
After all, the study has come up with two rich sets of recommendations: recommendations for foreign companies to encourage Syrian market entry, and recommendation for future research.
Keywords: Country of Origin, Ethnocentrism, Local Product Image, Availability of Local Product, Consumer Attitude.
Main Subjects
Topics
No. of Pages
78
Table of Contents
Table of contents.
Abstract.
Chapter one : Theoretical Background.
Chapter two : review of literature.
Chapter three : design and methodology.
Chapter four : data analysis and hypotheses testing.
Chapter five : discussion, recommendations, and conclusion.
References.
American Psychological Association (APA)
Hammud, Rami Adnan. (2007). An investigation of factors affecting Syrian consumer's attitudes towards foreign products. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-304822
Modern Language Association (MLA)
Hammud, Rami Adnan. An investigation of factors affecting Syrian consumer's attitudes towards foreign products. (Master's theses Theses and Dissertations Master). Mutah University. (2007).
https://search.emarefa.net/detail/BIM-304822
American Medical Association (AMA)
Hammud, Rami Adnan. (2007). An investigation of factors affecting Syrian consumer's attitudes towards foreign products. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-304822
Language
English
Data Type
Arab Theses
Record ID
BIM-304822
