The role of packaging in Jordanian consumers' perception of product quality at the point of purchase

العناوين الأخرى

دور الغلاف في إدراك المستهلك الأردني لجودة المنتج عند نقطة الشراء

الجامعة

جامعة مؤتة

الكلية

كلية إدارة الأعمال

القسم الأكاديمي

قسم إدارة الأعمال و التسويق

دولة الجامعة

الأردن

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2009

الملخص الإنجليزي

This study aims to investigate the role of packaging in Jordanian consumer's perception of product quality at the point of purchase.

Also, the research aims to investigate the influence of personal characteristic (age, gender, income, education level) on the relationship between independent variables (Protection of products and consumer, Promotion of products, facilitation of storage, use, and convenience of products, facilitation of recycling and reducing environmental damage) and the dependent variable (Jordanian consumer's perceptions of product quality at the Point of purchase).

The researcher tries to develop and test a model to achieve the dissertation's objectives.

Data were collected from a convenience sample of 547 respondents using a questionnaire.

Questionnaire consists of 26 items measured on five point likert scale.

The data are analyzed using several statistical techniques to test the stated hypotheses.

Descriptive statistical measures are used to describe the study's sample characteristics.

Multiple regression analysis is used to find the effect of the independent variables on the dependent variable.

Univar ante analysis is used to test the influence of demographic variables on the relationship between dependent variable and all independent variables.

It was found that all the independent variables had a significant effect on Jordanian consumer's perception of product quality at the point of purchase.

Also the findings indicated that all of demographic variables had no significant influence on the relationship between independent variables and dependent variable except for gender and income which have an influence on the relationship between Jordanian consumer's perception of product quality at the point of purchase and the role of packaging in protecting the products and consumer, also the education level has influence the relationship between Jordanian consumer's perception of product quality at the point of purchase and the role of packaging in recycling and reducing environmental damage.

Recommendations for future research, marketing implications, and limitations of this study are proposed.

التخصصات الرئيسية

التسويق

الموضوعات

عدد الصفحات

قائمة المحتويات

Table of contents.

Abstract.

Chapter one : Theoretical background.

Chapter two : Review of literature and previous studies.

Chapter three : Design and methodology.

Chapter four : Findings of the study.

Chapter five : Discussion of the findings and recommendations.

References.

نمط استشهاد جمعية علماء النفس الأمريكية (APA)

al-Hrezat, Raid Sulayman. (2009). The role of packaging in Jordanian consumers' perception of product quality at the point of purchase. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-304893

نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)

al-Hrezat, Raid Sulayman. The role of packaging in Jordanian consumers' perception of product quality at the point of purchase. (Master's theses Theses and Dissertations Master). Mutah University. (2009).
https://search.emarefa.net/detail/BIM-304893

نمط استشهاد الجمعية الطبية الأمريكية (AMA)

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-304893

حفظتم الحفظ طباعة

قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"

أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي

منصة "معرفة" للكتاب العربي الجامعي الرقمي

تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر