The role of packaging in Jordanian consumers' perception of product quality at the point of purchase
Other Title(s)
دور الغلاف في إدراك المستهلك الأردني لجودة المنتج عند نقطة الشراء
Dissertant
Thesis advisor
Comitee Members
Awwad, Muhammad Sulayman Uqlah
al-Dumur, Hani Hamid Hammud
al-Muhammad, Samer Musa
University
Mutah University
Faculty
Faculty of Business
Department
Department of Business Administration and Marketing
University Country
Jordan
Degree
Master
Degree Date
2009
English Abstract
This study aims to investigate the role of packaging in Jordanian consumer's perception of product quality at the point of purchase.
Also, the research aims to investigate the influence of personal characteristic (age, gender, income, education level) on the relationship between independent variables (Protection of products and consumer, Promotion of products, facilitation of storage, use, and convenience of products, facilitation of recycling and reducing environmental damage) and the dependent variable (Jordanian consumer's perceptions of product quality at the Point of purchase).
The researcher tries to develop and test a model to achieve the dissertation's objectives.
Data were collected from a convenience sample of 547 respondents using a questionnaire.
Questionnaire consists of 26 items measured on five point likert scale.
The data are analyzed using several statistical techniques to test the stated hypotheses.
Descriptive statistical measures are used to describe the study's sample characteristics.
Multiple regression analysis is used to find the effect of the independent variables on the dependent variable.
Univar ante analysis is used to test the influence of demographic variables on the relationship between dependent variable and all independent variables.
It was found that all the independent variables had a significant effect on Jordanian consumer's perception of product quality at the point of purchase.
Also the findings indicated that all of demographic variables had no significant influence on the relationship between independent variables and dependent variable except for gender and income which have an influence on the relationship between Jordanian consumer's perception of product quality at the point of purchase and the role of packaging in protecting the products and consumer, also the education level has influence the relationship between Jordanian consumer's perception of product quality at the point of purchase and the role of packaging in recycling and reducing environmental damage.
Recommendations for future research, marketing implications, and limitations of this study are proposed.
Main Subjects
Topics
No. of Pages
62
Table of Contents
Table of contents.
Abstract.
Chapter one : Theoretical background.
Chapter two : Review of literature and previous studies.
Chapter three : Design and methodology.
Chapter four : Findings of the study.
Chapter five : Discussion of the findings and recommendations.
References.
American Psychological Association (APA)
al-Hrezat, Raid Sulayman. (2009). The role of packaging in Jordanian consumers' perception of product quality at the point of purchase. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-304893
Modern Language Association (MLA)
al-Hrezat, Raid Sulayman. The role of packaging in Jordanian consumers' perception of product quality at the point of purchase. (Master's theses Theses and Dissertations Master). Mutah University. (2009).
https://search.emarefa.net/detail/BIM-304893
American Medical Association (AMA)
al-Hrezat, Raid Sulayman. (2009). The role of packaging in Jordanian consumers' perception of product quality at the point of purchase. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-304893
Language
English
Data Type
Arab Theses
Record ID
BIM-304893
