The impact of advertising campaigns on the sales volume of somali telecommunication companies, 2000-2006

مقدم أطروحة جامعية

Butan, Mahad Adan

مشرف أطروحة جامعية

Hassan, Hasan Abbas

الجامعة

جامعة أم درمان الإسلامية

الكلية

كلية العلوم الإدارية

القسم الأكاديمي

قسم إدارة الأعمال

دولة الجامعة

السودان

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2007

الملخص الإنجليزي

The research problem dictates that Somalia telecommunication companies put large amount of advertising expenditure in the advertising campaigns while the effects of the advertising on the sales was not clear.

From this context, a question of the problem statement has been derived and this makes dilemma of whether the advertising campaign contributes to the increases of the sales volume of the telecommunication companies in Somalia.

The advertising campaigns have direct effects on the sales increases and decreases by the time each of the advertising medium has its separate control on the sales of the telecom firms of Somalia.

Also there is positive correlation between the advertising campaigns and the sales volume of the telecommunication firms in Somalia as the calculated correlation (0.96) proves.

All these form the research hypothesizes.

After the research is conducted, conclusion based on research results has been deduced.

Advertising is directly proportionate with the sales changes as there is strong correlation between advertising campaign and the sales volume of Somalia telecommunication companies.

It has been discovered that advertising programs in the telecommunication companies are not handled technically and this makes leakage in the effectiveness of the campaign.

Therefore, to reduce the likely losses by searching to produce successful advertising programs, firms should take the advertising as important as the other programs.

There should be scientific studies on the designing of the advertising messages.

Methods used to prepare the budgets of the advertising programs should be most suitable and appropriate as well the channels used to transmit the messages to the target community must be the right canal.

التخصصات الرئيسية

إدارة الأعمال

الموضوعات

• الإدارة
• التسويق
• الإعلان
• الصومال
• الاتصالات السلكية و اللاسلكية

عدد الصفحات

109

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-393782