The impact of advertising campaigns on the sales volume of somali telecommunication companies, 2000-2006
Dissertant
Thesis advisor
University
Omdurman Islamic University
Faculty
Faculty of Administrative Sciences
Department
Department of Business Administration
University Country
Sudan
Degree
Master
Degree Date
2007
English Abstract
The research problem dictates that Somalia telecommunication companies put large amount of advertising expenditure in the advertising campaigns while the effects of the advertising on the sales was not clear.
From this context, a question of the problem statement has been derived and this makes dilemma of whether the advertising campaign contributes to the increases of the sales volume of the telecommunication companies in Somalia.
The advertising campaigns have direct effects on the sales increases and decreases by the time each of the advertising medium has its separate control on the sales of the telecom firms of Somalia.
Also there is positive correlation between the advertising campaigns and the sales volume of the telecommunication firms in Somalia as the calculated correlation (0.96) proves.
All these form the research hypothesizes.
After the research is conducted, conclusion based on research results has been deduced.
Advertising is directly proportionate with the sales changes as there is strong correlation between advertising campaign and the sales volume of Somalia telecommunication companies.
It has been discovered that advertising programs in the telecommunication companies are not handled technically and this makes leakage in the effectiveness of the campaign.
Therefore, to reduce the likely losses by searching to produce successful advertising programs, firms should take the advertising as important as the other programs.
There should be scientific studies on the designing of the advertising messages.
Methods used to prepare the budgets of the advertising programs should be most suitable and appropriate as well the channels used to transmit the messages to the target community must be the right canal.
Main Subjects
Topics
No. of Pages
109
Table of Contents
Table of contents.
Abstract.
Introduction.
Chapter One : Definitions and literature review.
Chapter Two : Analytical study.
Chapter Three : Results.
References.
American Psychological Association (APA)
Butan, Mahad Adan. (2007). The impact of advertising campaigns on the sales volume of somali telecommunication companies, 2000-2006. (Master's theses Theses and Dissertations Master). Omdurman Islamic University, Sudan
https://search.emarefa.net/detail/BIM-393782
Modern Language Association (MLA)
Butan, Mahad Adan. The impact of advertising campaigns on the sales volume of somali telecommunication companies, 2000-2006. (Master's theses Theses and Dissertations Master). Omdurman Islamic University. (2007).
https://search.emarefa.net/detail/BIM-393782
American Medical Association (AMA)
Butan, Mahad Adan. (2007). The impact of advertising campaigns on the sales volume of somali telecommunication companies, 2000-2006. (Master's theses Theses and Dissertations Master). Omdurman Islamic University, Sudan
https://search.emarefa.net/detail/BIM-393782
Language
English
Data Type
Arab Theses
Record ID
BIM-393782
