Factors affecting sport fan attendance in Jordan

العناوين الأخرى

العوامل المؤثرة في نسبة الحضور الجماهيري للأنشطة الرياضية في الأردن

مقدم أطروحة جامعية

Awdah, Ahmad Jamal Saadah

مشرف أطروحة جامعية

Awwad, Muhammad

الجامعة

جامعة مؤتة

الكلية

كلية إدارة الأعمال

القسم الأكاديمي

قسم إدارة الأعمال و التسويق

دولة الجامعة

الأردن

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2013

الملخص الإنجليزي

This study aimed at examining the factors affecting fan's attendance of sport events in stadiums in Jordan, and it has divided the independent factors into two parts : demographic factors including (gender, age, income, preferred sport game), and the second part of the independent factors is the emotional, economical and promotional factors Including (belongingness, stadium facilities, financial aspects, entertainment, incentives and promotion).

The study consisted of five chapters, as the first chapter is the study introduction, and the second chapter is the literature review, upon which the study has built its theoretical framework, also came the third chapter explaining the methods and the procedures of the study, specifically in the construction of study tool (questionnaire), which consisted of three parts, then the statistical analysis, and the testing of the hypotheses the study came in the fourth chapter, so as to be discussed in chapter five, in which the researcher suggested the recommendations based on the results of the study.

The results of the study came in line with the Jordanian society, as they refer to the importance of the gender, age, income and preferred sport game variables in the process of attending sport events in Jordan, while the trends toward the emotional, economical and promotional factors came positive towards understanding and improving the concept of belongingness, and towards understanding the importance of good stadium facilities for the increasing processes of fan's attendance sport events in Jordan, the results also refer to the importance of the financial aspects in the process of attendance of sport events in Jordan, and it indicates that with more incentive features there will be more attendees, and finally the results highlighted the importance of the promotion in the process of attendance of sport events in Jordan.

التخصصات الرئيسية

التسويق

الموضوعات

• التسويق
• الأردن
• الألعاب الرياضية

عدد الصفحات

66

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-400891