Acceptance of E-entrepreneurship : case of Morocco

المؤلفون المشاركون

Oumlil, Rachid
Bennani, Izz al-Din
Abd al-Munim, Abourrig

المصدر

إرشاد المشاريع و المؤسسات : الريادة الاجتماعية و التمويل : أي نموذج للأعمال : المنعقد في الفترة 20-21 يونيو 2013

الناشر

جامعة ابن زهر كلية الآداب و العلوم الإنسانية

تاريخ النشر

2013-06-30

دولة النشر

المغرب

عدد الصفحات

10

التخصصات الرئيسية

العلوم الاقتصادية والمالية وإدارة الأعمال

الموضوعات

• التجارة الإلكترونية
• ريادة الأعمال
• المغرب

الملخص الإنجليزي

This communication aims to identify factors fostering e-entrepreneurship acceptance in Morocco.

It suggests a model based on the Unified Theory of Acceptance and Usage of Technology (Venkatesh et al., 2003) extended by an added construct called “Trust”.

The study was conducted in national school of business and management located in Agadir city, south of Morocco.

It concerned 56 students, considered as future entrepreneurs, from fourth year accounting and financial management, representing 62% of the target population (90 students).

Results showed that the suggested model explained 42.6% of total variance in the intention to accept e-entrepreneurship by students.

They also revealed that Trust, Performance expectancy, Effort expectancy and Social influence influenced significantly the Moroccan students’ intention to accept e-entrepreneurship.

Moreover, the research work develops here a useful knowledge that could help future entrepreneurs to invest and succeed in projects based information technologies (IT projects).

نوع البيانات

أوراق مؤتمرات

رقم السجل

BIM-425950

• APA
• MLA
• AMA