Acceptance of E-entrepreneurship : case of Morocco

Joint Authors

Oumlil, Rachid
Bennani, Izz al-Din
Abd al-Munim, Abourrig

Source

إرشاد المشاريع و المؤسسات : الريادة الاجتماعية و التمويل : أي نموذج للأعمال : المنعقد في الفترة 20-21 يونيو 2013

Publisher

Université Ibn Zohr Faculté des Lettres et des Sciences Humaines

Publication Date

2013-06-30

Country of Publication

Morocco

No. of Pages

10

Main Subjects

Economics & Business Administration

Topics

• Electronic commerce
• Entrepreneurship
• Morocco

English Abstract

This communication aims to identify factors fostering e-entrepreneurship acceptance in Morocco.

It suggests a model based on the Unified Theory of Acceptance and Usage of Technology (Venkatesh et al., 2003) extended by an added construct called “Trust”.

The study was conducted in national school of business and management located in Agadir city, south of Morocco.

It concerned 56 students, considered as future entrepreneurs, from fourth year accounting and financial management, representing 62% of the target population (90 students).

Results showed that the suggested model explained 42.6% of total variance in the intention to accept e-entrepreneurship by students.

They also revealed that Trust, Performance expectancy, Effort expectancy and Social influence influenced significantly the Moroccan students’ intention to accept e-entrepreneurship.

Moreover, the research work develops here a useful knowledge that could help future entrepreneurs to invest and succeed in projects based information technologies (IT projects).

Data Type

Conference Papers

Record ID

BIM-425950

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