Pricing Decision under Dual-Channel Structure considering Fairness and Free-Riding Behavior

المؤلفون المشاركون

Fan, Chen
Ding, Chunjie
Liu, Yongmei
Chen, Xiaohong

المصدر

Discrete Dynamics in Nature and Society

العدد

المجلد 2014، العدد 2014 (31 ديسمبر/كانون الأول 2014)، ص ص. 1-10، 10ص.

الناشر

Hindawi Publishing Corporation

تاريخ النشر

2014-05-26

دولة النشر

مصر

عدد الصفحات

10

التخصصات الرئيسية

الرياضيات

الملخص EN

Under dual-channel structure, the free-riding behavior based on different service levels between online channel and offline channel cannot be avoided, which would lead to channel unfairness.

This study implies that the dual-channel supply chain is built up by online channel controlled by manufacturer and traditional channel controlled by retailer, respectively.

Under this channel structure, we rebuild the linear demand function considering free-riding behavior and modify the pricing model based on channel fairness.

Then the influences of fair factor and free-riding behavior on manufacturer and retailer pricing and performance are discussed.

Finally, we propose some numerical analysis to provide some valuable recommendations for manufacturer and retailer improving channel management performance.

نمط استشهاد جمعية علماء النفس الأمريكية (APA)

Liu, Yongmei& Ding, Chunjie& Fan, Chen& Chen, Xiaohong. 2014. Pricing Decision under Dual-Channel Structure considering Fairness and Free-Riding Behavior. Discrete Dynamics in Nature and Society،Vol. 2014, no. 2014, pp.1-10.
https://search.emarefa.net/detail/BIM-479544

نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)

Liu, Yongmei…[et al.]. Pricing Decision under Dual-Channel Structure considering Fairness and Free-Riding Behavior. Discrete Dynamics in Nature and Society No. 2014 (2014), pp.1-10.
https://search.emarefa.net/detail/BIM-479544

نمط استشهاد الجمعية الطبية الأمريكية (AMA)

Liu, Yongmei& Ding, Chunjie& Fan, Chen& Chen, Xiaohong. Pricing Decision under Dual-Channel Structure considering Fairness and Free-Riding Behavior. Discrete Dynamics in Nature and Society. 2014. Vol. 2014, no. 2014, pp.1-10.
https://search.emarefa.net/detail/BIM-479544

نوع البيانات

مقالات

لغة النص

الإنجليزية

الملاحظات

Includes bibliographical references

رقم السجل

BIM-479544