![](/images/graphics-bg.png)
Pricing Decision under Dual-Channel Structure considering Fairness and Free-Riding Behavior
Joint Authors
Fan, Chen
Ding, Chunjie
Liu, Yongmei
Chen, Xiaohong
Source
Discrete Dynamics in Nature and Society
Issue
Vol. 2014, Issue 2014 (31 Dec. 2014), pp.1-10, 10 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2014-05-26
Country of Publication
Egypt
No. of Pages
10
Main Subjects
Abstract EN
Under dual-channel structure, the free-riding behavior based on different service levels between online channel and offline channel cannot be avoided, which would lead to channel unfairness.
This study implies that the dual-channel supply chain is built up by online channel controlled by manufacturer and traditional channel controlled by retailer, respectively.
Under this channel structure, we rebuild the linear demand function considering free-riding behavior and modify the pricing model based on channel fairness.
Then the influences of fair factor and free-riding behavior on manufacturer and retailer pricing and performance are discussed.
Finally, we propose some numerical analysis to provide some valuable recommendations for manufacturer and retailer improving channel management performance.
American Psychological Association (APA)
Liu, Yongmei& Ding, Chunjie& Fan, Chen& Chen, Xiaohong. 2014. Pricing Decision under Dual-Channel Structure considering Fairness and Free-Riding Behavior. Discrete Dynamics in Nature and Society،Vol. 2014, no. 2014, pp.1-10.
https://search.emarefa.net/detail/BIM-479544
Modern Language Association (MLA)
Liu, Yongmei…[et al.]. Pricing Decision under Dual-Channel Structure considering Fairness and Free-Riding Behavior. Discrete Dynamics in Nature and Society No. 2014 (2014), pp.1-10.
https://search.emarefa.net/detail/BIM-479544
American Medical Association (AMA)
Liu, Yongmei& Ding, Chunjie& Fan, Chen& Chen, Xiaohong. Pricing Decision under Dual-Channel Structure considering Fairness and Free-Riding Behavior. Discrete Dynamics in Nature and Society. 2014. Vol. 2014, no. 2014, pp.1-10.
https://search.emarefa.net/detail/BIM-479544
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-479544