Food Marketing Targeting Youth and Families : What Do We Know about Stores Where Moms Actually Shop?
المؤلفون المشاركون
Grigsby-Toussaint, Diana S.
Rooney, Mary R.
المصدر
Journal of Environmental and Public Health
العدد
المجلد 2013، العدد 2013 (31 ديسمبر/كانون الأول 2013)، ص ص. 1-8، 8ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2013-09-16
دولة النشر
مصر
عدد الصفحات
8
التخصصات الرئيسية
الملخص EN
Although efforts are underway to examine marketing that targets the youth and families in the retail food store environment, few studies have specifically focused on stores that families identify as their primary sites for food shopping.
Between November 2011 and April 2012, we examined the frequency and types of marketing techniques of 114 packaged and nonpackaged items in 24 food stores that mothers of young children in Champaign County, IL, said they commonly frequented.
Chi-square tests were used to determine whether significant differences existed between items with regard to marketing by store type, store food-assistance-program acceptance (i.e., WIC), and claims.
Overall, stores accepting WIC and convenience stores had higher frequencies of marketing compared to non-WIC and grocery stores.
Fruits and vegetables had the lowest frequency of any marketing claim, while salty snacks and soda had the highest frequency of marketing claims.
Nutrition claims were the most common across all items, followed by taste, suggested use, fun, and convenience.
Television tie-ins and cartoons were observed more often than movie tie-ins and giveaways.
Our results suggest an opportunity to promote healthful items more efficiently by focusing efforts on stores where mothers actually shop.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Grigsby-Toussaint, Diana S.& Rooney, Mary R.. 2013. Food Marketing Targeting Youth and Families : What Do We Know about Stores Where Moms Actually Shop?. Journal of Environmental and Public Health،Vol. 2013, no. 2013, pp.1-8.
https://search.emarefa.net/detail/BIM-489472
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Grigsby-Toussaint, Diana S.& Rooney, Mary R.. Food Marketing Targeting Youth and Families : What Do We Know about Stores Where Moms Actually Shop?. Journal of Environmental and Public Health No. 2013 (2013), pp.1-8.
https://search.emarefa.net/detail/BIM-489472
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Grigsby-Toussaint, Diana S.& Rooney, Mary R.. Food Marketing Targeting Youth and Families : What Do We Know about Stores Where Moms Actually Shop?. Journal of Environmental and Public Health. 2013. Vol. 2013, no. 2013, pp.1-8.
https://search.emarefa.net/detail/BIM-489472
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-489472
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر