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Food Marketing Targeting Youth and Families : What Do We Know about Stores Where Moms Actually Shop?
Joint Authors
Grigsby-Toussaint, Diana S.
Rooney, Mary R.
Source
Journal of Environmental and Public Health
Issue
Vol. 2013, Issue 2013 (31 Dec. 2013), pp.1-8, 8 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2013-09-16
Country of Publication
Egypt
No. of Pages
8
Main Subjects
Abstract EN
Although efforts are underway to examine marketing that targets the youth and families in the retail food store environment, few studies have specifically focused on stores that families identify as their primary sites for food shopping.
Between November 2011 and April 2012, we examined the frequency and types of marketing techniques of 114 packaged and nonpackaged items in 24 food stores that mothers of young children in Champaign County, IL, said they commonly frequented.
Chi-square tests were used to determine whether significant differences existed between items with regard to marketing by store type, store food-assistance-program acceptance (i.e., WIC), and claims.
Overall, stores accepting WIC and convenience stores had higher frequencies of marketing compared to non-WIC and grocery stores.
Fruits and vegetables had the lowest frequency of any marketing claim, while salty snacks and soda had the highest frequency of marketing claims.
Nutrition claims were the most common across all items, followed by taste, suggested use, fun, and convenience.
Television tie-ins and cartoons were observed more often than movie tie-ins and giveaways.
Our results suggest an opportunity to promote healthful items more efficiently by focusing efforts on stores where mothers actually shop.
American Psychological Association (APA)
Grigsby-Toussaint, Diana S.& Rooney, Mary R.. 2013. Food Marketing Targeting Youth and Families : What Do We Know about Stores Where Moms Actually Shop?. Journal of Environmental and Public Health،Vol. 2013, no. 2013, pp.1-8.
https://search.emarefa.net/detail/BIM-489472
Modern Language Association (MLA)
Grigsby-Toussaint, Diana S.& Rooney, Mary R.. Food Marketing Targeting Youth and Families : What Do We Know about Stores Where Moms Actually Shop?. Journal of Environmental and Public Health No. 2013 (2013), pp.1-8.
https://search.emarefa.net/detail/BIM-489472
American Medical Association (AMA)
Grigsby-Toussaint, Diana S.& Rooney, Mary R.. Food Marketing Targeting Youth and Families : What Do We Know about Stores Where Moms Actually Shop?. Journal of Environmental and Public Health. 2013. Vol. 2013, no. 2013, pp.1-8.
https://search.emarefa.net/detail/BIM-489472
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-489472