An empirical investigation into the antecedents of trust and satisfaction in e-commerce services : perspective of thai customers
المؤلفون المشاركون
Jairak, Rath
Praneetpolgrang, Prasong
Chirawichitchai, Nivet
المصدر
International Arab Journal of E-Technology
العدد
المجلد 4، العدد 1 (31 يناير/كانون الثاني 2015)، ص ص. 39-47، 9ص.
الناشر
تاريخ النشر
2015-01-31
دولة النشر
الأردن
عدد الصفحات
9
التخصصات الرئيسية
الموضوعات
الملخص EN
While many previous studies in e-Commerce research have been conducted across developed countries in the West, there has been little work done on e-Commerce in developing countries, especially in Thailand.
Even though e- Commerce adoption and e-Commerce success factors have already been investigated in this region, it is hard to find an empirical investigation into the antecedents of trust and satisfaction that are the two essential ingredients for improving customer relationship.
Therefore, the purpose of this study is to examine the antecedents affecting trust and satisfaction among internet users in Thailand.
Based on the perceptions of 299 respondents, in order to satisfy both potential and repeat customers, a website manager should consider the attributes associated with responsiveness, assurance process, functionality, and intensive shopping as the basis for mandatory services in the website.
After the basic needs are responded completely, the manager should turn to draw the attention of customers by providing attractive and intensive design, as well as providing more valuable attributes, such as the advanced search and useful information.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Jairak, Rath& Praneetpolgrang, Prasong& Chirawichitchai, Nivet. 2015. An empirical investigation into the antecedents of trust and satisfaction in e-commerce services : perspective of thai customers. International Arab Journal of E-Technology،Vol. 4, no. 1, pp.39-47.
https://search.emarefa.net/detail/BIM-519593
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Jairak, Rath…[et al.]. An empirical investigation into the antecedents of trust and satisfaction in e-commerce services : perspective of thai customers. International Arab Journal of E-Technology Vol. 4, no. 1 (Jan. 2015), pp.39-47.
https://search.emarefa.net/detail/BIM-519593
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Jairak, Rath& Praneetpolgrang, Prasong& Chirawichitchai, Nivet. An empirical investigation into the antecedents of trust and satisfaction in e-commerce services : perspective of thai customers. International Arab Journal of E-Technology. 2015. Vol. 4, no. 1, pp.39-47.
https://search.emarefa.net/detail/BIM-519593
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references : p. 46-47
رقم السجل
BIM-519593
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر