An empirical investigation into the antecedents of trust and satisfaction in e-commerce services : perspective of thai customers
Joint Authors
Jairak, Rath
Praneetpolgrang, Prasong
Chirawichitchai, Nivet
Source
International Arab Journal of E-Technology
Issue
Vol. 4, Issue 1 (31 Jan. 2015), pp.39-47, 9 p.
Publisher
Publication Date
2015-01-31
Country of Publication
Jordan
No. of Pages
9
Main Subjects
Topics
Abstract EN
While many previous studies in e-Commerce research have been conducted across developed countries in the West, there has been little work done on e-Commerce in developing countries, especially in Thailand.
Even though e- Commerce adoption and e-Commerce success factors have already been investigated in this region, it is hard to find an empirical investigation into the antecedents of trust and satisfaction that are the two essential ingredients for improving customer relationship.
Therefore, the purpose of this study is to examine the antecedents affecting trust and satisfaction among internet users in Thailand.
Based on the perceptions of 299 respondents, in order to satisfy both potential and repeat customers, a website manager should consider the attributes associated with responsiveness, assurance process, functionality, and intensive shopping as the basis for mandatory services in the website.
After the basic needs are responded completely, the manager should turn to draw the attention of customers by providing attractive and intensive design, as well as providing more valuable attributes, such as the advanced search and useful information.
American Psychological Association (APA)
Jairak, Rath& Praneetpolgrang, Prasong& Chirawichitchai, Nivet. 2015. An empirical investigation into the antecedents of trust and satisfaction in e-commerce services : perspective of thai customers. International Arab Journal of E-Technology،Vol. 4, no. 1, pp.39-47.
https://search.emarefa.net/detail/BIM-519593
Modern Language Association (MLA)
Jairak, Rath…[et al.]. An empirical investigation into the antecedents of trust and satisfaction in e-commerce services : perspective of thai customers. International Arab Journal of E-Technology Vol. 4, no. 1 (Jan. 2015), pp.39-47.
https://search.emarefa.net/detail/BIM-519593
American Medical Association (AMA)
Jairak, Rath& Praneetpolgrang, Prasong& Chirawichitchai, Nivet. An empirical investigation into the antecedents of trust and satisfaction in e-commerce services : perspective of thai customers. International Arab Journal of E-Technology. 2015. Vol. 4, no. 1, pp.39-47.
https://search.emarefa.net/detail/BIM-519593
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 46-47
Record ID
BIM-519593