Cultural factors affecting business communication between morocco and Britain in the textile sector : marotis as a case study

مقدم أطروحة جامعية

Binrhanim, Hind

مشرف أطروحة جامعية

al-Rashidi, Linda Stump

أعضاء اللجنة

Bin Jelloun, Wail
al-Almi, Najia
Lahlou, Munsif
Bagnied, Muhsin
al-Ukiilty, Mustafa
Willis, Michael

الجامعة

جامعة الأخوين

الكلية

كلية الإنسانيات و العلوم الاجتماعية

دولة الجامعة

المغرب

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

1999

الملخص الإنجليزي

This project aims at investigating an international business issue: verbal international communication in the business realm.

The central concept that the present study explores is how cultural differences influence the conduct of verbal international business communication.

The example I dealt with involved two players, Morocco and Great Britain.

For this purpose, the first part pinpoints previous research relevant to international business communication with a close focus on some cultural differences that affect the conduct of verbal international communication in the business arena.

The second part provides a close focus on fieldwork research I carried out in a multinational textile company in Casablanca called Marotis.

Thus, data collection was based on a case study method to closely investigate cultural dimensions affecting the conduct of communication between British and Moroccan partners.

The preliminary stage of the research consisted of interviewing Moroccan and British individuals who are currently involved in meetings or transactions between members of the two communities.

The second stage took place in the various departments of Marotis where the focus was on the process of verbal communication between Moroccans and their British counterparts.

Documents such as faxes, e-mails, and letters, as well as face-to-face interactions were all used to identify and interpret the cultural differences underlying the conduct of communication between the Moroccan and the British parties.

The results of the research have revealed that language barriers, cultural differences and adjustment difficulties are all contributing factors that impede the process of verbal communication between the British and the Moroccans in Marotis.

The company cannot achieve its full potential, unless it manages its communication problems through a thorough understanding by the two parties of each other's culture.

التخصصات الرئيسية

العلوم الاجتماعية (متداخلة التخصصات)

عدد الصفحات

108

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-590853