Cultural factors affecting business communication between morocco and Britain in the textile sector : marotis as a case study
Dissertant
Thesis advisor
Comitee Members
Bin Jelloun, Wail
al-Almi, Najia
Lahlou, Munsif
Bagnied, Muhsin
al-Ukiilty, Mustafa
Willis, Michael
University
Al Akhawayn University
Faculty
School of Humanities and Social Sciences
University Country
Morocco
Degree
Master
Degree Date
1999
English Abstract
This project aims at investigating an international business issue: verbal international communication in the business realm.
The central concept that the present study explores is how cultural differences influence the conduct of verbal international business communication.
The example I dealt with involved two players, Morocco and Great Britain.
For this purpose, the first part pinpoints previous research relevant to international business communication with a close focus on some cultural differences that affect the conduct of verbal international communication in the business arena.
The second part provides a close focus on fieldwork research I carried out in a multinational textile company in Casablanca called Marotis.
Thus, data collection was based on a case study method to closely investigate cultural dimensions affecting the conduct of communication between British and Moroccan partners.
The preliminary stage of the research consisted of interviewing Moroccan and British individuals who are currently involved in meetings or transactions between members of the two communities.
The second stage took place in the various departments of Marotis where the focus was on the process of verbal communication between Moroccans and their British counterparts.
Documents such as faxes, e-mails, and letters, as well as face-to-face interactions were all used to identify and interpret the cultural differences underlying the conduct of communication between the Moroccan and the British parties.
The results of the research have revealed that language barriers, cultural differences and adjustment difficulties are all contributing factors that impede the process of verbal communication between the British and the Moroccans in Marotis.
The company cannot achieve its full potential, unless it manages its communication problems through a thorough understanding by the two parties of each other's culture.
Main Subjects
Social Sciences (Multidisciplinary)
No. of Pages
108
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : Introduction.
Chapter Two : Methods and procedures of the fieldwork.
Chapter Three : Findings.
Chapter Four : Discussion of the findings.
Chapter Five : Conclusion.
References.
American Psychological Association (APA)
Binrhanim, Hind. (1999). Cultural factors affecting business communication between morocco and Britain in the textile sector : marotis as a case study. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-590853
Modern Language Association (MLA)
Binrhanim, Hind. Cultural factors affecting business communication between morocco and Britain in the textile sector : marotis as a case study. (Master's theses Theses and Dissertations Master). Al Akhawayn University. (1999).
https://search.emarefa.net/detail/BIM-590853
American Medical Association (AMA)
Binrhanim, Hind. (1999). Cultural factors affecting business communication between morocco and Britain in the textile sector : marotis as a case study. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-590853
Language
English
Data Type
Arab Theses
Record ID
BIM-590853
