The effect of revenue management and pricing techniques on the improvement of revenues and profits of the royal air Maroc : simulation of an auction model for the royal air Maroc : sensitivity analysis

مقدم أطروحة جامعية

Ata Allah, Sarah

مشرف أطروحة جامعية

Baijou, Ahmad

الجامعة

جامعة الأخوين

الكلية

كلية إدارة الأعمال

دولة الجامعة

المغرب

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2013

الملخص الإنجليزي

The Royal Air Maroc or the Royal Moroccan Lines, commonly known as the RAM, is the country largest flag carrier.

It is fully owned by the Moroccan government with its headquarter in Casablanca Anfa Airport.

The carrier operates a domestic network in Morocco and it schedules international flights to Africa, Asia, Europe, and North America, and occasionally schedules Hajj services.

Recently, the company is financially struggling with the increasing price of oil, growing competition, and lower sales and the government has offered 1.6 billion dirhams to shore up its finances (Economic Policy, 2011).

The company has been racking many losses and its revenues decreased significantly.

The aim of this study is trying to implement a simplified auction model into the website of the RAM in order to increase revenues.

The model used in this report is a simulation based on a study performed in the United States into the American Airlines that was facing similar problems.

The simulation used in this report is based on the Monte Carlo model with data collected from several website to run a simplified auction model.

Sensitivity analyses are then performed to analyze the different variables that affect the model

التخصصات الرئيسية

الاقتصاد و التجارة

الموضوعات

• الأسعار
• المغرب
• الجوانب الاقتصادية
• خطوط الطيران

عدد الصفحات

35

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-624421