The effect of revenue management and pricing techniques on the improvement of revenues and profits of the royal air Maroc : simulation of an auction model for the royal air Maroc : sensitivity analysis
مقدم أطروحة جامعية
مشرف أطروحة جامعية
الجامعة
جامعة الأخوين
الكلية
كلية إدارة الأعمال
دولة الجامعة
المغرب
الدرجة العلمية
ماجستير
تاريخ الدرجة العلمية
2013
الملخص الإنجليزي
The Royal Air Maroc or the Royal Moroccan Lines, commonly known as the RAM, is the country largest flag carrier.
It is fully owned by the Moroccan government with its headquarter in Casablanca Anfa Airport.
The carrier operates a domestic network in Morocco and it schedules international flights to Africa, Asia, Europe, and North America, and occasionally schedules Hajj services.
Recently, the company is financially struggling with the increasing price of oil, growing competition, and lower sales and the government has offered 1.6 billion dirhams to shore up its finances (Economic Policy, 2011).
The company has been racking many losses and its revenues decreased significantly.
The aim of this study is trying to implement a simplified auction model into the website of the RAM in order to increase revenues.
The model used in this report is a simulation based on a study performed in the United States into the American Airlines that was facing similar problems.
The simulation used in this report is based on the Monte Carlo model with data collected from several website to run a simplified auction model.
Sensitivity analyses are then performed to analyze the different variables that affect the model
التخصصات الرئيسية
الموضوعات
عدد الصفحات
35
قائمة المحتويات
Table of contents.
Abstract.
[Chapter One] : Background of the project.
[Chapter Two] : Research objectives.
[Chapter Three] : Research questions.
[Chapter Four] : Justifications.
[Chapter Five] : Literature review.
[Chapter Six] : Research design.
[Chapter Seven] : Limitations and ethical consideration.
[Chapter Eight] : Conclusion.
References.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Ata Allah, Sarah. (2013). The effect of revenue management and pricing techniques on the improvement of revenues and profits of the royal air Maroc : simulation of an auction model for the royal air Maroc : sensitivity analysis. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-624421
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Ata Allah, Sarah. The effect of revenue management and pricing techniques on the improvement of revenues and profits of the royal air Maroc : simulation of an auction model for the royal air Maroc : sensitivity analysis. (Master's theses Theses and Dissertations Master). Al Akhawayn University. (2013).
https://search.emarefa.net/detail/BIM-624421
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Ata Allah, Sarah. (2013). The effect of revenue management and pricing techniques on the improvement of revenues and profits of the royal air Maroc : simulation of an auction model for the royal air Maroc : sensitivity analysis. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-624421
لغة النص
الإنجليزية
نوع البيانات
رسائل جامعية
رقم السجل
BIM-624421
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر