The effect of revenue management and pricing techniques on the improvement of revenues and profits of the royal air Maroc : simulation of an auction model for the royal air Maroc : sensitivity analysis
Dissertant
Thesis advisor
University
Al Akhawayn University
Faculty
The School of Business Administration
University Country
Morocco
Degree
Master
Degree Date
2013
English Abstract
The Royal Air Maroc or the Royal Moroccan Lines, commonly known as the RAM, is the country largest flag carrier.
It is fully owned by the Moroccan government with its headquarter in Casablanca Anfa Airport.
The carrier operates a domestic network in Morocco and it schedules international flights to Africa, Asia, Europe, and North America, and occasionally schedules Hajj services.
Recently, the company is financially struggling with the increasing price of oil, growing competition, and lower sales and the government has offered 1.6 billion dirhams to shore up its finances (Economic Policy, 2011).
The company has been racking many losses and its revenues decreased significantly.
The aim of this study is trying to implement a simplified auction model into the website of the RAM in order to increase revenues.
The model used in this report is a simulation based on a study performed in the United States into the American Airlines that was facing similar problems.
The simulation used in this report is based on the Monte Carlo model with data collected from several website to run a simplified auction model.
Sensitivity analyses are then performed to analyze the different variables that affect the model
Main Subjects
Topics
No. of Pages
35
Table of Contents
Table of contents.
Abstract.
[Chapter One] : Background of the project.
[Chapter Two] : Research objectives.
[Chapter Three] : Research questions.
[Chapter Four] : Justifications.
[Chapter Five] : Literature review.
[Chapter Six] : Research design.
[Chapter Seven] : Limitations and ethical consideration.
[Chapter Eight] : Conclusion.
References.
American Psychological Association (APA)
Ata Allah, Sarah. (2013). The effect of revenue management and pricing techniques on the improvement of revenues and profits of the royal air Maroc : simulation of an auction model for the royal air Maroc : sensitivity analysis. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-624421
Modern Language Association (MLA)
Ata Allah, Sarah. The effect of revenue management and pricing techniques on the improvement of revenues and profits of the royal air Maroc : simulation of an auction model for the royal air Maroc : sensitivity analysis. (Master's theses Theses and Dissertations Master). Al Akhawayn University. (2013).
https://search.emarefa.net/detail/BIM-624421
American Medical Association (AMA)
Ata Allah, Sarah. (2013). The effect of revenue management and pricing techniques on the improvement of revenues and profits of the royal air Maroc : simulation of an auction model for the royal air Maroc : sensitivity analysis. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-624421
Language
English
Data Type
Arab Theses
Record ID
BIM-624421
