Acceptance of cloud storage among a sample of Moroccan University students

مقدم أطروحة جامعية

Ouaaziz, Sana Ait

مشرف أطروحة جامعية

Bachleda, Catherine

الجامعة

جامعة الأخوين

الكلية

كلية إدارة الأعمال

دولة الجامعة

المغرب

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2013

الملخص الإنجليزي

The report at hand provides an explanation of a study that was undertaken as part of the completion of the MBA program at AlAkhawayn University in Ifrane.

The objective of this study is the evaluation of the potential acceptance of Cloud Storage technology in Morocco.

In other words, the aim is to increase understanding of the factors that influence acceptance of cloud storage within an emerging economy.

A modified version of the technology acceptance model (TAM) that includes the additional constructs of gender, personal innovativeness in IT, perceived trust and subjective norms was used in the research.

As the target population is university students, a sample of 560 university students in Morocco was surveyed to have an insight about the issue in question Next, the data was analyzed using multiple regression and the results are discussed in the report along with possible implications and limitations of the study

التخصصات الرئيسية

الاقتصاد و التجارة
تكنولوجيا المعلومات وعلم الحاسوب

الموضوعات

• الابتكارات العلمية
• المغرب
• تكنولوجيا المعلومات
• الجوانب الاقتصادية
• الحوسبة السحابية

عدد الصفحات

51

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-624826