The concern for information privacy and the E-commerce in Morocco

مقدم أطروحة جامعية

Bin Mukhtar, Muhammad

مشرف أطروحة جامعية

al-Garah, Wafa

الجامعة

جامعة الأخوين

الكلية

كلية إدارة الأعمال

دولة الجامعة

المغرب

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2007

الملخص الإنجليزي

The development of the Moroccan electronic commerce knew a significant growth during the last years.

Researchers have classified the Concerns for Information Privacy as an obstacle to the growth and diffusion of e-commerce.

The goal of this study is to demonstrate the impact of the concerns For Information Privacy on the willingness of Moroccan customers to engage in e-commerce transactions.

In order to examine this relationship, a survey was conducted over a sample composed of university students.

The results of this study demonstrated the indirect impact of the Concerns for Information Privacy on the willingness of Moroccan customers through their risk perceptions and trust on the online vendors.

The implications of the study results for customers and web merchants are discussed.

التخصصات الرئيسية

إدارة الأعمال
تكنولوجيا المعلومات وعلم الحاسوب

الموضوعات

عدد الصفحات

83

قائمة المحتويات

Table of contents.

Abstract.

Chapter One : Research questions and background.

Chapter Two : Literature review.

Chapter Three : Research methodology:

Chapter Four : Moroccan E-commerce.

Chapter Five : Concerns of Moroccan customers for online privacy.

Chapter Six : Analysis.

Chapter Seven : Solutions and recommendations.

Chapter Eight : Limitations.

Chapter Nine : Implications and future research.

Chapter Ten : Conclusion.

References.

نمط استشهاد جمعية علماء النفس الأمريكية (APA)

Bin Mukhtar, Muhammad. (2007). The concern for information privacy and the E-commerce in Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-625537

نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)

Bin Mukhtar, Muhammad. The concern for information privacy and the E-commerce in Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University. (2007).
https://search.emarefa.net/detail/BIM-625537

نمط استشهاد الجمعية الطبية الأمريكية (AMA)

Bin Mukhtar, Muhammad. (2007). The concern for information privacy and the E-commerce in Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-625537

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-625537