The concern for information privacy and the E-commerce in Morocco
Dissertant
Thesis advisor
University
Al Akhawayn University
Faculty
The School of Business Administration
University Country
Morocco
Degree
Master
Degree Date
2007
English Abstract
The development of the Moroccan electronic commerce knew a significant growth during the last years.
Researchers have classified the Concerns for Information Privacy as an obstacle to the growth and diffusion of e-commerce.
The goal of this study is to demonstrate the impact of the concerns For Information Privacy on the willingness of Moroccan customers to engage in e-commerce transactions.
In order to examine this relationship, a survey was conducted over a sample composed of university students.
The results of this study demonstrated the indirect impact of the Concerns for Information Privacy on the willingness of Moroccan customers through their risk perceptions and trust on the online vendors.
The implications of the study results for customers and web merchants are discussed.
Main Subjects
Business Administration
Information Technology and Computer Science
Topics
No. of Pages
83
Table of Contents
Table of contents.
Abstract.
Chapter One : Research questions and background.
Chapter Two : Literature review.
Chapter Three : Research methodology:
Chapter Four : Moroccan E-commerce.
Chapter Five : Concerns of Moroccan customers for online privacy.
Chapter Six : Analysis.
Chapter Seven : Solutions and recommendations.
Chapter Eight : Limitations.
Chapter Nine : Implications and future research.
Chapter Ten : Conclusion.
References.
American Psychological Association (APA)
Bin Mukhtar, Muhammad. (2007). The concern for information privacy and the E-commerce in Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-625537
Modern Language Association (MLA)
Bin Mukhtar, Muhammad. The concern for information privacy and the E-commerce in Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University. (2007).
https://search.emarefa.net/detail/BIM-625537
American Medical Association (AMA)
Bin Mukhtar, Muhammad. (2007). The concern for information privacy and the E-commerce in Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-625537
Language
English
Data Type
Arab Theses
Record ID
BIM-625537
