E-shopping in developing countries : a comparative study of Egypt and Saudi Arabia

الملخص EN

This study aims to determine the extent to which Egyptian and Saudi consumers comprehend the concept of e-shopping, and how often e-shopping is used in those nations.

In addition, the study will explore benefits of, and difficulties to, participating in the e-shopping process.

The study uses the descriptive method.

The essential data has been collected using questionnaires filled out by a sample of final consumers in Egypt and Saudi Arabia.

The sample size is 600 (300 from each country) and the response rate is 75%.

The most important finding is that some Egyptian and Saudi consumers understand the concept of e-shopping, while others are confused between e-shopping and other electronic concepts.

Compared to other usages of the internet and varieties of shopping, e-shopping is used very rarely by both Egyptian and Saudi consumers.

There are a number of benefits, and some difficulties, that factor into Egyptian and Saudi consumers’ use of e-shopping.

To address these, the study provides a list of recommendations.