E-shopping in developing countries : a comparative study of Egypt and Saudi Arabia
Other Title(s)
التسويق الإلكتروني في دولة النامية : دراسة مقارنة بين مصر و السعودية
Source
Journal of Administrative and Economic Sciences
Issue
Vol. 7, Issue 1 (30 Nov. 2013), pp.1-24, 24 p.
Publisher
Qassim University Publication and Translation Center
Publication Date
2013-11-30
Country of Publication
Saudi Arabia
No. of Pages
24
Main Subjects
Abstract EN
This study aims to determine the extent to which Egyptian and Saudi consumers comprehend the concept of e-shopping, and how often e-shopping is used in those nations.
In addition, the study will explore benefits of, and difficulties to, participating in the e-shopping process.
The study uses the descriptive method.
The essential data has been collected using questionnaires filled out by a sample of final consumers in Egypt and Saudi Arabia.
The sample size is 600 (300 from each country) and the response rate is 75%.
The most important finding is that some Egyptian and Saudi consumers understand the concept of e-shopping, while others are confused between e-shopping and other electronic concepts.
Compared to other usages of the internet and varieties of shopping, e-shopping is used very rarely by both Egyptian and Saudi consumers.
There are a number of benefits, and some difficulties, that factor into Egyptian and Saudi consumers’ use of e-shopping.
To address these, the study provides a list of recommendations.
American Psychological Association (APA)
al-Mubairik, Wafa Nasir. 2013. E-shopping in developing countries : a comparative study of Egypt and Saudi Arabia. Journal of Administrative and Economic Sciences،Vol. 7, no. 1, pp.1-24.
https://search.emarefa.net/detail/BIM-666414
Modern Language Association (MLA)
al-Mubairik, Wafa Nasir. E-shopping in developing countries : a comparative study of Egypt and Saudi Arabia. Journal of Administrative and Economic Sciences Vol. 7, no. 1 (Nov. 2013), pp.1-24.
https://search.emarefa.net/detail/BIM-666414
American Medical Association (AMA)
al-Mubairik, Wafa Nasir. E-shopping in developing countries : a comparative study of Egypt and Saudi Arabia. Journal of Administrative and Economic Sciences. 2013. Vol. 7, no. 1, pp.1-24.
https://search.emarefa.net/detail/BIM-666414
Data Type
Journal Articles
Language
English
Record ID
BIM-666414