Factors affecting broiler meat consumption in karrari locality, Khartoum State, Sudan

الملخص EN

The aim of this study was to investigate on the factors affecting broiler meat consumption in Karrari locality- Khartoum State- Sudan.

A stratified random sample was selected; where the locality was divided into three strata (administrative units)؛these strata were further subdivided to blocks according to income level.

From these blocks equal numbers of 100 households were selected randomly.

Data from the primary source were as collected using a questionnaire and personal interviews.

Both descriptive and analytical statistics were used to analyze the data and SPSS programme was employed for statistical analysis.The study revealed that the studied population was heterogonous with respect to the education level and they belong to the different states of the country.

Most of the households were headed by males (78%); the most common age group was 31-40 year.

The average household size was 4.6 (5) and the average monthly income was SDG 1080.7 ± 926.2 (US$ 245.11± 210.

07), there was significant difference (P<0.01) in the level of income between the three administrative units.

Most of the households (%61.7) preferred poultry meat; broiler meat was the most preferable one (94%).

There was a positive correlation (the correlation coefficient =0.583) between the income and quantity of broiler meat consumed) P<0.01); the consumption function wasC= 1.373+ 0.002Y.

An increase in the broiler price will lead to reduction in the quantity consumed and a drop in price will lead to increased consumption.

A rise in red meat price will lead to increase in broiler meat consumption.

The annual average per capita consumption was 11.3Kg.The study concluded that broiler meat consumption in Karrari locality comes in agreement with the economic theory of demand.

Also income was the most important factor that affects consumption.

The annual per capita consumption was higher than that in Sudan and some other countries.