The impact of corporate social responsibility on banking brand's image in Gaza Strip : employee's perspective
العناوين الأخرى
أثر المسئولية الاجتماعية على العلامة التجارية للبنوك في قطاع غزة : من وجهة نظر الموظفين
مقدم أطروحة جامعية
مشرف أطروحة جامعية
أعضاء اللجنة
Wadi, Rushdi Abd al-Latif
al-Madhun, Muhammad Ibrahim
الجامعة
الجامعة الإسلامية
الكلية
كلية التجارة
القسم الأكاديمي
قسم إدارة الأعمال
دولة الجامعة
فلسطين (قطاع غزة)
الدرجة العلمية
ماجستير
تاريخ الدرجة العلمية
2016
الملخص الإنجليزي
The main objective of this research is to measure the effect of Corporate Social Responsibility (CSR) on Banking Brand's Image in Gaza Strip.
The key factors affecting the CSR were management concern towards: employees, customer, Services and economic development, legal regulations, ethical dimension and finally, management concern towards investors, owners and the community.
The study targets all the banks that working in Gaza Strip which are eleven banks.
The data of the research was collected using a questionnaire which was distributed to all top and middle managers who are 184.
A number of 151 questionnaires were valid for analysis.
The results show that CSR key factors have a positive effect on the bank's brand image in Gaza Strip.
It is noticed that management concern towards: employees, ethical dimension and finally, management concern towards investors, owners and the community have the highest effect on brand image.
As local banks indicate that CSR key factors have a good impact on brand's image greater than foreign banks.
But it is the same positive relationship for both Islamic and traditional banks.
The main recommendation of this research are banking sector should pay special attention to CSR through clear vision and mission that contains economic, legal, ethical and philanthropic dimensions.
Moreover, banks should focus on CSR as an effective strategy with indirect and long term financial benefits through enhance their brand image.
Additionally, banks should give more interest in reporting CSR annually, and raise awareness between staff and the abroad of the company.
التخصصات الرئيسية
عدد الصفحات
135
قائمة المحتويات
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : The research general framework.
Chapter Two : Literature review.
Chapter Three : Previous studies.
Chapter Four : Population profile.
Chapter Five : Research design and methodology.
Chapter Six : Data analysis and hypothesis testing.
Chapter Seven : Conclusions and recommendations.
References.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Mihjiz, Saidah Jamal Muhammad. (2016). The impact of corporate social responsibility on banking brand's image in Gaza Strip : employee's perspective. (Master's theses Theses and Dissertations Master). Islamic University, Palestine (Gaza Strip)
https://search.emarefa.net/detail/BIM-723436
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Mihjiz, Saidah Jamal Muhammad. The impact of corporate social responsibility on banking brand's image in Gaza Strip : employee's perspective. (Master's theses Theses and Dissertations Master). Islamic University. (2016).
https://search.emarefa.net/detail/BIM-723436
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Mihjiz, Saidah Jamal Muhammad. (2016). The impact of corporate social responsibility on banking brand's image in Gaza Strip : employee's perspective. (Master's theses Theses and Dissertations Master). Islamic University, Palestine (Gaza Strip)
https://search.emarefa.net/detail/BIM-723436
لغة النص
الإنجليزية
نوع البيانات
رسائل جامعية
رقم السجل
BIM-723436
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر
