The impact of corporate social responsibility on banking brand's image in Gaza Strip : employee's perspective
Other Title(s)
أثر المسئولية الاجتماعية على العلامة التجارية للبنوك في قطاع غزة : من وجهة نظر الموظفين
Dissertant
Thesis advisor
Comitee Members
Wadi, Rushdi Abd al-Latif
al-Madhun, Muhammad Ibrahim
University
Islamic University
Faculty
Faculty of Commerce
Department
Department of Business Administration
University Country
Palestine (Gaza Strip)
Degree
Master
Degree Date
2016
English Abstract
The main objective of this research is to measure the effect of Corporate Social Responsibility (CSR) on Banking Brand's Image in Gaza Strip.
The key factors affecting the CSR were management concern towards: employees, customer, Services and economic development, legal regulations, ethical dimension and finally, management concern towards investors, owners and the community.
The study targets all the banks that working in Gaza Strip which are eleven banks.
The data of the research was collected using a questionnaire which was distributed to all top and middle managers who are 184.
A number of 151 questionnaires were valid for analysis.
The results show that CSR key factors have a positive effect on the bank's brand image in Gaza Strip.
It is noticed that management concern towards: employees, ethical dimension and finally, management concern towards investors, owners and the community have the highest effect on brand image.
As local banks indicate that CSR key factors have a good impact on brand's image greater than foreign banks.
But it is the same positive relationship for both Islamic and traditional banks.
The main recommendation of this research are banking sector should pay special attention to CSR through clear vision and mission that contains economic, legal, ethical and philanthropic dimensions.
Moreover, banks should focus on CSR as an effective strategy with indirect and long term financial benefits through enhance their brand image.
Additionally, banks should give more interest in reporting CSR annually, and raise awareness between staff and the abroad of the company.
Main Subjects
No. of Pages
135
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : The research general framework.
Chapter Two : Literature review.
Chapter Three : Previous studies.
Chapter Four : Population profile.
Chapter Five : Research design and methodology.
Chapter Six : Data analysis and hypothesis testing.
Chapter Seven : Conclusions and recommendations.
References.
American Psychological Association (APA)
Mihjiz, Saidah Jamal Muhammad. (2016). The impact of corporate social responsibility on banking brand's image in Gaza Strip : employee's perspective. (Master's theses Theses and Dissertations Master). Islamic University, Palestine (Gaza Strip)
https://search.emarefa.net/detail/BIM-723436
Modern Language Association (MLA)
Mihjiz, Saidah Jamal Muhammad. The impact of corporate social responsibility on banking brand's image in Gaza Strip : employee's perspective. (Master's theses Theses and Dissertations Master). Islamic University. (2016).
https://search.emarefa.net/detail/BIM-723436
American Medical Association (AMA)
Mihjiz, Saidah Jamal Muhammad. (2016). The impact of corporate social responsibility on banking brand's image in Gaza Strip : employee's perspective. (Master's theses Theses and Dissertations Master). Islamic University, Palestine (Gaza Strip)
https://search.emarefa.net/detail/BIM-723436
Language
English
Data Type
Arab Theses
Record ID
BIM-723436
