Individual factors influencing the use of SNS (social networking sites)‎ and their impact on knowledge sharing : a field study on master students in IUG

العناوين الأخرى

العوامل الفردية المؤثرة في استخدام شبكات التواصل الاجتماعي و أثرها على مشاركة المعرفة : دراسة حالة طلاب الماجستير في الجامعة الإسلامية بغزة

مقدم أطروحة جامعية

al-Ghurrah, Manar Nabil Dib

مشرف أطروحة جامعية

Dahliz, Khalid Abd Abd al-Salam

أعضاء اللجنة

al-Madhun, Muhammad Ibrahim
Sammur, Akram Ismail

الجامعة

الجامعة الإسلامية

الكلية

كلية التجارة

القسم الأكاديمي

قسم إدارة الأعمال

دولة الجامعة

فلسطين (قطاع غزة)

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2016

الملخص الإنجليزي

The aim of this study is to identify factors influencing the use of IUG’s Master students of SNS and their impact on knowledge sharing.

Specifically, this study examine the effect of (Trust in SNS, Perceived ease of use, Perceived usefulness and Educational compatibility) on knowledge sharing among IUG master students.

The research followed the descriptive analytical approach.

Data were collected through a self-designed questionnaire, which was distributed to the targeted population of the study.

The questionnaire was distributed to a sample of 450 student from all faculties.

A total of (403) questionnaire were collected and then analyzed using SPSS program.

The results showed that most respondents have a personal account on at least one SNS, and most of them used and preferred one is Facebook.

In addition, respondents use SNS mostly for “communicating with classmates” followed by “Communicating with old friends” then “Sharing news”.

The results revealed the presence of a positive correlation between the use of SNS with all its dimensions (Trust in SNS, Perceived ease of use, Perceived usefulness and Educational compatibility) and knowledge sharing, so that the higher degree of use of SNS leads to a higher level of knowledge sharing among IUG master students.

And finally it showed that factors that include (Trust in SNS, Perceived usefulness, Educational compatibility and Perceived ease of use) have positive and significant effects on knowledge sharing at (sig=0.05).

The study recommended to create a scientific and consultant pages and groups on SNS through which researchers share books, studies and papers and discuss some important issues.

In addition, it recommended academic institutions to introduce some courses and training to educate students and other interested people to deal with SNS and learn the best ways to use it and benefit from the advantages and capabilities of knowledge sharing among each others.

التخصصات الرئيسية

إدارة الأعمال

عدد الصفحات

164

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-727312