Job searchers perception of employer brand attractiveness on social media in Gaza Strip

العناوين الأخرى

إدراك الباحثين عن وظائف لجاذبية العلامة التجارية للمشغل عبر شبكات التواصل الاجتماعي في قطاع غزة

مقدم أطروحة جامعية

Ajur, Nariman Khalid Badr

مشرف أطروحة جامعية

Abu al-Rus, Sami Ali

أعضاء اللجنة

al-Habel, Wasim Ismail
Shabat, Jalal Ismail

الجامعة

الجامعة الإسلامية

الكلية

كلية التجارة

القسم الأكاديمي

قسم إدارة الأعمال

دولة الجامعة

فلسطين (قطاع غزة)

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2016

الملخص الإنجليزي

-This research aims to identify the impact of using social media as a tool for employer branding, and to investigate its effect on job searchers perception of employer brand attractiveness.

The researcher used descriptive analytical approach, and surveyed a random sample of 400 job searchers on social media in Gaza Strip; through an electronic questionnaire that was published on different job pages and groups on social networking websites.

The data was analyzed through the SPSS 22, to reach the following results: 1.

There is a relationship between type of social media used by the institution and job searchers perception of employer brand attractiveness.

2.

There is a relationship between ease of finding social media website of the institution and job searchers perception of employer brand attractiveness.

3.

There is a relationship between degree of responsiveness of the institution on social media and job searchers perception of employer brand attractiveness.

4.

There is a relationship between purpose of using social media for the institution and job searchers perception of employer brand attractiveness.

5.

There is an effect of using social media by the institution for employer branding on job searchers perception of employer brand attractiveness.

Based on these results the researcher provided some recommendations for companies and managers: 1.

Institutions should take care of its social networking websites, and focus on the most used by its existing and prospected employees and also customers.

2.

Companies should uses different types of social media and be updates with new social networking websites that have many followers; without neglecting its official website.

3.

Companies should make their official website attractive and social media icons should be available on the front page in order to make it easy to the public to find its official pages on social media.

4.

Management should delegate a trained team or an employee to respond to the company followers comments and massages on social networking websites, publishes news about the organization activities and programs, and to give feedback to management

التخصصات الرئيسية

إدارة الأعمال

عدد الصفحات

111

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-727329