Job searchers perception of employer brand attractiveness on social media in Gaza Strip

Other Title(s)

إدراك الباحثين عن وظائف لجاذبية العلامة التجارية للمشغل عبر شبكات التواصل الاجتماعي في قطاع غزة

Dissertant

Ajur, Nariman Khalid Badr

Thesis advisor

Abu al-Rus, Sami Ali

Comitee Members

al-Habel, Wasim Ismail
Shabat, Jalal Ismail

University

Islamic University

Faculty

Faculty of Commerce

Department

Department of Business Administration

University Country

Palestine (Gaza Strip)

Degree

Master

Degree Date

2016

English Abstract

-This research aims to identify the impact of using social media as a tool for employer branding, and to investigate its effect on job searchers perception of employer brand attractiveness.

The researcher used descriptive analytical approach, and surveyed a random sample of 400 job searchers on social media in Gaza Strip; through an electronic questionnaire that was published on different job pages and groups on social networking websites.

The data was analyzed through the SPSS 22, to reach the following results: 1.

There is a relationship between type of social media used by the institution and job searchers perception of employer brand attractiveness.

2.

There is a relationship between ease of finding social media website of the institution and job searchers perception of employer brand attractiveness.

3.

There is a relationship between degree of responsiveness of the institution on social media and job searchers perception of employer brand attractiveness.

4.

There is a relationship between purpose of using social media for the institution and job searchers perception of employer brand attractiveness.

5.

There is an effect of using social media by the institution for employer branding on job searchers perception of employer brand attractiveness.

Based on these results the researcher provided some recommendations for companies and managers: 1.

Institutions should take care of its social networking websites, and focus on the most used by its existing and prospected employees and also customers.

2.

Companies should uses different types of social media and be updates with new social networking websites that have many followers; without neglecting its official website.

3.

Companies should make their official website attractive and social media icons should be available on the front page in order to make it easy to the public to find its official pages on social media.

4.

Management should delegate a trained team or an employee to respond to the company followers comments and massages on social networking websites, publishes news about the organization activities and programs, and to give feedback to management

Main Subjects

Business Administration

No. of Pages

111

Table of Contents

• APA
• MLA
• AMA

Language

English

Data Type

Arab Theses

Record ID

BIM-727329