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The impact of social media marketing on customer satisfaction through brand image : field study based on customers of Jordan telecommunication companies, applied on the students of the private universities that located in Amman-Jordan
العناوين الأخرى
أثر التسويق باستخدام وسائل التواصل الاجتماعي على رضا الزبائن من خلال صورة العلامة التجارية : دراسة ميدانية على زبائن شركات الاتصالات الأردنية، مطبقة على طلاب الجامعات الخاصة في عمان-الأردن
مقدم أطروحة جامعية
Muhammad, al-Sharif Ahmad Muhammad Jasim
مشرف أطروحة جامعية
أعضاء اللجنة
al-Jabali, Samir Musa
al-Hajran, Umar
الجامعة
جامعة الشرق الأوسط
الكلية
كلية الأعمال
القسم الأكاديمي
قسم إدارة الأعمال
دولة الجامعة
الأردن
الدرجة العلمية
ماجستير
تاريخ الدرجة العلمية
2017
الملخص الإنجليزي
This research aims to investigate the Impact of The Impact of Social Media Marketing on Customer Satisfaction through Brand Image.
That's where the population of the study includes three private universities that located in Amman-Jordan, (384) questionnaires distributed as a sample of the study, only (241) questionnaires returned (36) questionnaires were eliminated due to missing data, (23) questioners were eliminated due to non-realistic filling of survey, thus resulting in (182) questionnaires being valid for further analysis.
The researcher used the descriptive study method; the data collected from the responses of the study questionnaire was used through Statistical Package for Social Sciences (SPSS) & Amos for analysis and conclusions.
The study explored a number of important and significant results can be summarizing as follows: This study obtained the evaluation of brand identity development in the Jordanian food and beverage enterprises through four main dimensions (Brand image, brand elements, brand strategy and brand reputation).
The study showed a median level of importance of brand identity development in Jordanian enterprises with all dimensions discussed earlier in this study.
Based on study results and conclusions, the following recommendations are suggested: Jordanian telecommunication companies recommended translating their vision into policies and procedures in order to enhance their impact on their operation competitive capabilities, and there should be a clear and shared understanding of social media marketing development
التخصصات الرئيسية
الموضوعات
عدد الصفحات
98
قائمة المحتويات
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : General framework.
Chapter Two : Theoretical framework and previous studies.
Chapter Three : Methods and procedures.
Chapter Four : Analysis of the results and hypotheses testing.
Chapter Five : Results, conclusions and recommendations
References.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Muhammad, al-Sharif Ahmad Muhammad Jasim. (2017). The impact of social media marketing on customer satisfaction through brand image : field study based on customers of Jordan telecommunication companies, applied on the students of the private universities that located in Amman-Jordan. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-762871
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Muhammad, al-Sharif Ahmad Muhammad Jasim. The impact of social media marketing on customer satisfaction through brand image : field study based on customers of Jordan telecommunication companies, applied on the students of the private universities that located in Amman-Jordan. (Master's theses Theses and Dissertations Master). Middle East University. (2017).
https://search.emarefa.net/detail/BIM-762871
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Muhammad, al-Sharif Ahmad Muhammad Jasim. (2017). The impact of social media marketing on customer satisfaction through brand image : field study based on customers of Jordan telecommunication companies, applied on the students of the private universities that located in Amman-Jordan. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-762871
لغة النص
الإنجليزية
نوع البيانات
رسائل جامعية
رقم السجل
BIM-762871
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر
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