The impact of social media marketing on customer satisfaction through brand image : field study based on customers of Jordan telecommunication companies, applied on the students of the private universities that located in Amman-Jordan
Other Title(s)
أثر التسويق باستخدام وسائل التواصل الاجتماعي على رضا الزبائن من خلال صورة العلامة التجارية : دراسة ميدانية على زبائن شركات الاتصالات الأردنية، مطبقة على طلاب الجامعات الخاصة في عمان-الأردن
Dissertant
Muhammad, al-Sharif Ahmad Muhammad Jasim
Thesis advisor
Comitee Members
al-Jabali, Samir Musa
al-Hajran, Umar
University
Middle East University
Faculty
Faculty of Business
Department
Department of Business Administration
University Country
Jordan
Degree
Master
Degree Date
2017
English Abstract
This research aims to investigate the Impact of The Impact of Social Media Marketing on Customer Satisfaction through Brand Image.
That's where the population of the study includes three private universities that located in Amman-Jordan, (384) questionnaires distributed as a sample of the study, only (241) questionnaires returned (36) questionnaires were eliminated due to missing data, (23) questioners were eliminated due to non-realistic filling of survey, thus resulting in (182) questionnaires being valid for further analysis.
The researcher used the descriptive study method; the data collected from the responses of the study questionnaire was used through Statistical Package for Social Sciences (SPSS) & Amos for analysis and conclusions.
The study explored a number of important and significant results can be summarizing as follows: This study obtained the evaluation of brand identity development in the Jordanian food and beverage enterprises through four main dimensions (Brand image, brand elements, brand strategy and brand reputation).
The study showed a median level of importance of brand identity development in Jordanian enterprises with all dimensions discussed earlier in this study.
Based on study results and conclusions, the following recommendations are suggested: Jordanian telecommunication companies recommended translating their vision into policies and procedures in order to enhance their impact on their operation competitive capabilities, and there should be a clear and shared understanding of social media marketing development
Main Subjects
Topics
No. of Pages
98
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : General framework.
Chapter Two : Theoretical framework and previous studies.
Chapter Three : Methods and procedures.
Chapter Four : Analysis of the results and hypotheses testing.
Chapter Five : Results, conclusions and recommendations
References.
American Psychological Association (APA)
Muhammad, al-Sharif Ahmad Muhammad Jasim. (2017). The impact of social media marketing on customer satisfaction through brand image : field study based on customers of Jordan telecommunication companies, applied on the students of the private universities that located in Amman-Jordan. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-762871
Modern Language Association (MLA)
Muhammad, al-Sharif Ahmad Muhammad Jasim. The impact of social media marketing on customer satisfaction through brand image : field study based on customers of Jordan telecommunication companies, applied on the students of the private universities that located in Amman-Jordan. (Master's theses Theses and Dissertations Master). Middle East University. (2017).
https://search.emarefa.net/detail/BIM-762871
American Medical Association (AMA)
Muhammad, al-Sharif Ahmad Muhammad Jasim. (2017). The impact of social media marketing on customer satisfaction through brand image : field study based on customers of Jordan telecommunication companies, applied on the students of the private universities that located in Amman-Jordan. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-762871
Language
English
Data Type
Arab Theses
Record ID
BIM-762871
