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Effect of different social media interaction factors on promoting SMEs in Kurdistan
المؤلفون المشاركون
Anwar, Mardin A.
Zarro, Rina Dinkha
المصدر
ZANCO Journal of Pure and Applied Sciences
الناشر
جامعة صلاح الدين قسم النشر العلمي
تاريخ النشر
2016-06-30
دولة النشر
العراق
عدد الصفحات
6
التخصصات الرئيسية
تكنولوجيا المعلومات وعلم الحاسوب
الملخص الإنجليزي
Social media has been considered to have major changes to the strategies and tools used by business organizations to communicate with potential customers.
Merely because it connects millions of user together in an easy and simple way.
Although, there are many types of social media which are used to endorse business, Facebook has been noticeably used for this purpose by many corporations because it needs limited financial resources and little experience in the IT field.
In Kurdistan, many businesses started to use Facebook to be the main tool for marketing and E-Commerce.
Therefore, this paper inspects the role of Facebook pages in promoting Small and Medium Enterprises (SMEs) in Kurdistan.
The paper compares 200 organizations that have business page with 200 organizations that do not have one.
Thus, it explores if Facebook has achieved its role as target-oriented advertising campaigns or not.
Moreover, these pages have been examined to conclude the factors that make some of these business accounts to have better business profit than others.
Depending on these factors, a software is designed to help organizations develop their page and know the percentage of success of their pages as a marketing tool.
نوع البيانات
أوراق مؤتمرات
رقم السجل
BIM-786685
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Anwar, Mardin A.& Zarro, Rina Dinkha. 2016-06-30. Effect of different social media interaction factors on promoting SMEs in Kurdistan. International Conference on Engineering and Innovative Technology (1st : 2016 : Erbil, Iraq). . Vol. 28, no. 2 (Supplement) (2016), pp.72-77.Irbil Iraq : Salahaddin University-Erbil Department of Scientific Publications.
https://search.emarefa.net/detail/BIM-786685
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Anwar, Mardin A.& Zarro, Rina Dinkha. Effect of different social media interaction factors on promoting SMEs in Kurdistan. . Irbil Iraq : Salahaddin University-Erbil Department of Scientific Publications. 2016-06-30.
https://search.emarefa.net/detail/BIM-786685
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Anwar, Mardin A.& Zarro, Rina Dinkha. Effect of different social media interaction factors on promoting SMEs in Kurdistan. . International Conference on Engineering and Innovative Technology (1st : 2016 : Erbil, Iraq).
https://search.emarefa.net/detail/BIM-786685
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر
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