Effect of different social media interaction factors on promoting SMEs in Kurdistan

Joint Authors

Anwar, Mardin A.
Zarro, Rina Dinkha

Source

ZANCO Journal of Pure and Applied Sciences

Publisher

Salahaddin University-Erbil Department of Scientific Publications

Publication Date

2016-06-30

Country of Publication

Iraq

No. of Pages

6

Main Subjects

Information Technology and Computer Science

English Abstract

Social media has been considered to have major changes to the strategies and tools used by business organizations to communicate with potential customers.

Merely because it connects millions of user together in an easy and simple way.

Although, there are many types of social media which are used to endorse business, Facebook has been noticeably used for this purpose by many corporations because it needs limited financial resources and little experience in the IT field.

In Kurdistan, many businesses started to use Facebook to be the main tool for marketing and E-Commerce.

Therefore, this paper inspects the role of Facebook pages in promoting Small and Medium Enterprises (SMEs) in Kurdistan.

The paper compares 200 organizations that have business page with 200 organizations that do not have one.

Thus, it explores if Facebook has achieved its role as target-oriented advertising campaigns or not.

Moreover, these pages have been examined to conclude the factors that make some of these business accounts to have better business profit than others.

Depending on these factors, a software is designed to help organizations develop their page and know the percentage of success of their pages as a marketing tool.

Data Type

Conference Papers

Record ID

BIM-786685

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