Tools of modern media impact forces : discourse language and image

الملخص EN

This work is an attempt to sinow the main tools of the impact forces of modem media and their manipulation by influential groups and big powers to achieve specific goals particularly in developing societies.

It argues analytically that modem media hamessed recent advances in technology and other relative disciplines to fabricate events and realities to persuade average individual and\or groups and defeat the opponents of the media’s owners and\or controllers.

It goes on to argue that it has become more persuasive than informative.

It claims that peoples of industrial societies are much more aware of the impacts than their counterparts in agricultural ones of the third world for one obvious reason that the latter still suffer from the consequences of the colonial era.

Therefore impacted parties,be they states or groups, have started awareness campaigns by holding various activities to counter the media action"and behavior.