Emotional perception of typography messages in fashion design : case study : Amman City

العناوين الأخرى

الإدراك العاطفي لرسائل التايبوغرافي في تصميم الأزياء : حالة الدراسة : مدينة عمان

مقدم أطروحة جامعية

Dahmus, Amal Fawzi

مشرف أطروحة جامعية

al-Azhari, Wail Walid

الجامعة

جامعة الشرق الأوسط

الكلية

كلية العمارة و التصميم

القسم الأكاديمي

قسم التصميم الجرافيكي

دولة الجامعة

الأردن

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2018

الملخص الإنجليزي

Realizing that Typography is a subject that triggers emotional responses is definitely a key tool for designers and companies to know how they could communicate different ideas through all design mediums.

Throughout history, the difference of Typefaces has continuously been proving to be linked to various uses and messages.

Typography is one of the most significant tools in design.

Each designer must have the sufficient knowledge of the right effect and use for each Typeface.

Moreover, Fashion Design is considered an important medium in the field of visual design.

It is an exclusive, personal, and certainly an influential mean of communication.

The integration between these two communication methods is now being visible more than ever.

Companies and designers are using Typography in Fashion Design to deliver messages and ideas more efficiently in today’s market.

Some Fashion brands even use certain Typefaces to reflect certain emotions through their pieces.

Through this thesis, the researcher examined the effects of Typeface attributes on human emotions, and tested how these attributes deliver particular feelings when used in Fashion Design.

The aim of this research is to help designers use effective Typeface characteristics when applying text on Fashion Design.

This thesis provides a guide that connects Typeface attributes to diverse emotions and gives examples of some effective Fonts

التخصصات الرئيسية

الفنون

الموضوعات

• دراسات الحالة
• عمان
• تصميم الأزياء

عدد الصفحات

106

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-834930