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Social media as a new emerging tool of marketing : effect of e-reputation in Algerian market
المؤلفون المشاركون
Kerroucha, Iman
Nuala, Maryam
Dani al-Kabir, Nasirah
المصدر
Maghreb Review of Economics and Management
العدد
المجلد 3، العدد 2 (30 سبتمبر/أيلول 2016)، ص ص. 81-95، 15ص.
الناشر
تاريخ النشر
2016-09-30
دولة النشر
الجزائر
عدد الصفحات
15
التخصصات الرئيسية
الملخص EN
During the fast growth of social media, the ways companies usually use in their marketing are changed; social networks became a great approach for companies to improve their communication with customers.
The wide usage of social networking sites and tools by individuals makes companies want to think carefully on how they can benefit from such usage in rebuilding their relationship with customers and increasing their engagement level.
Such companies found that social media marketing is the solution through which companies and their customers will become much closer.
This paper covers four main sections where traditional marketing and electronic marketing concepts are reviewed in the first section.
Then a detailed exploration of social networks and their distinct features is presented in the second section.
A discussion of social network marketing tools and its related technologies is explored in the third section.
Finally, we conduct a case study showing the effect of the online reputation in Algeria through the social media.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Nuala, Maryam& Kerroucha, Iman& Dani al-Kabir, Nasirah. 2016. Social media as a new emerging tool of marketing : effect of e-reputation in Algerian market. Maghreb Review of Economics and Management،Vol. 3, no. 2, pp.81-95.
https://search.emarefa.net/detail/BIM-860917
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Nuala, Maryam…[et al.]. Social media as a new emerging tool of marketing : effect of e-reputation in Algerian market. Maghreb Review of Economics and Management Vol. 3, no. 2 (Sep. 2016), pp.81-95.
https://search.emarefa.net/detail/BIM-860917
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Nuala, Maryam& Kerroucha, Iman& Dani al-Kabir, Nasirah. Social media as a new emerging tool of marketing : effect of e-reputation in Algerian market. Maghreb Review of Economics and Management. 2016. Vol. 3, no. 2, pp.81-95.
https://search.emarefa.net/detail/BIM-860917
نوع البيانات
مقالات
لغة النص
الإنجليزية
رقم السجل
BIM-860917
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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