Social media as a new emerging tool of marketing : effect of e-reputation in Algerian market
Joint Authors
Kerroucha, Iman
Nuala, Maryam
Dani al-Kabir, Nasirah
Source
Maghreb Review of Economics and Management
Issue
Vol. 3, Issue 2 (30 Sep. 2016), pp.81-95, 15 p.
Publisher
Publication Date
2016-09-30
Country of Publication
Algeria
No. of Pages
15
Main Subjects
Abstract EN
During the fast growth of social media, the ways companies usually use in their marketing are changed; social networks became a great approach for companies to improve their communication with customers.
The wide usage of social networking sites and tools by individuals makes companies want to think carefully on how they can benefit from such usage in rebuilding their relationship with customers and increasing their engagement level.
Such companies found that social media marketing is the solution through which companies and their customers will become much closer.
This paper covers four main sections where traditional marketing and electronic marketing concepts are reviewed in the first section.
Then a detailed exploration of social networks and their distinct features is presented in the second section.
A discussion of social network marketing tools and its related technologies is explored in the third section.
Finally, we conduct a case study showing the effect of the online reputation in Algeria through the social media.
American Psychological Association (APA)
Nuala, Maryam& Kerroucha, Iman& Dani al-Kabir, Nasirah. 2016. Social media as a new emerging tool of marketing : effect of e-reputation in Algerian market. Maghreb Review of Economics and Management،Vol. 3, no. 2, pp.81-95.
https://search.emarefa.net/detail/BIM-860917
Modern Language Association (MLA)
Nuala, Maryam…[et al.]. Social media as a new emerging tool of marketing : effect of e-reputation in Algerian market. Maghreb Review of Economics and Management Vol. 3, no. 2 (Sep. 2016), pp.81-95.
https://search.emarefa.net/detail/BIM-860917
American Medical Association (AMA)
Nuala, Maryam& Kerroucha, Iman& Dani al-Kabir, Nasirah. Social media as a new emerging tool of marketing : effect of e-reputation in Algerian market. Maghreb Review of Economics and Management. 2016. Vol. 3, no. 2, pp.81-95.
https://search.emarefa.net/detail/BIM-860917
Data Type
Journal Articles
Language
English
Record ID
BIM-860917