Hospitality industry development via scientific research : SWOT analysis

الملخص EN

Hospitality industry is a part of a larger industry known as travel and tourism industry.

Developing of this industry needs updating of knowledge continuously by creating mutual links with research institutions.

This research aims at highlighting the factors that influence hospitality industry development via scientific research from both scientific researchers and hotels policy makers' perspectives.

Two questionnaires were designed to collect practical data, the first was directed to hotel managers, and the second was directed to hospitality scientific researchers.

The collected data was analyzed statistically.

The research developed a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis for the factors influencing hospitality industry development via scientific research.

The research recommends enhancing the role of scientific research in developing this industry by ensuring the mutual links under the suDervision of the national governmental agenda